Founder & President, Fitz & Co

Sara Fitzmaurice, CEO & President, founded the firm in 1995 to work exclusively in advancing arts and culture internationally. Over the past 20 years, she has advised more than 100 international organizations and corporations engaged in the arts. Her expertise is in strategic public relations and marketing for a wide range of clients including museums, art fairs, foundations, galleries, online platforms and brands that support the arts.

Sara’s experience includes strategy development, communications, crisis communications, special events and audience development. She has spearheaded campaigns for clients including Art Basel, for which she conceived the museum trustee group outreach program in the mid 90s, the first of its kind for an art fair, and the 2001 launch of Art Basel in Miami Beach. Sara has also led the strategy for successful campaigns for museum building projects and the architect’s such as Museu de Serralves, designed by Alvaro Siza, in Porto, Portugal; MCA Denver designed by David Adjaye; the Parrish Art Museum designed by Herzog and de Meuron; and, the Aspen Art Museum designed by Shigeru Ban.

She and her team launched the Philip Johnson Glass House as a site of the National Trust for Historic Preservation; grew Performa into one of the most important biennials; represented more than a dozen biennials and pavilions including in Venice, São Paolo, Sydney, Liverpool and Sharjah; and, provided strategic counsel to Gagosian, Blum & Poe and Mitchell-Innes & Nash. She led the public relations and marketing roll-out strategy for the Brooklyn Museum’s announcement of Anne Pasternak as Director in spring 2015. An expert for Crisis Communications, Sara has managed crises for Art Basel, Aspen Art Museum, Madison Square Park Conservancy, among others. Sara divides her time between FITZ & CO’s offices in Los Angeles and New York.

A Minneapolis native, she graduated Magna Cum Laude in Art History from Boston University. She was the only American to serve of the selection committee for Art Basel’s director search. Sara is on the board of New York’s Public Art Fund, where she has advised on public artist projects, funding, public relations and marketing since 1999.