The inaugural edition of If So, What? (ISW) in San Francisco will open its doors to the public from April 27 to 29, 2018 at the Palace of Fine Arts, with an exclusive VIP preview and reception on April 26. The event will feature leading galleries from Europe, Asia and the US that will present works ranging from the most innovative global design to the latest trends in contemporary art, as well as immersive multimedia installations, such as projection mapping, Augmented Reality digital sculpture garden, interactive media art and works created using Artificial Intelligence. A panel series with executives from the fields of art and technology and eclectic music performances will round up the programming.

If So, What? (ISW), a new annual cultural event pairing art and design with sound and innovation in the Bay Area, including the Silicon Valley, is delighted to announce its inaugural edition, which will take place from April 26-29, 2018 at the Palace of Fine Arts in San Francisco. Transcending the traditional art fair model, ISW will create an immersive, multidisciplinary event that invites people to engage with art and design and encounter new experiences that connect people. For its first edition, ISW will feature art, design and technology exhibitions as well as cross-industry panel discussions with visionary leaders, and immersive environments featuring music performances will round up the innovative program.