Our Vision

Building a global platform of creativity

If So, What? is a new immersive event celebrating art, design, music, and innovation. Taking place April 26-29, 2018 at the Palace of Fine Arts in San Francisco, If So, What? will feature showrooms by an international roster of curators, exhibitions by galleries from around the world, and artists working in the field of digital media. Visitors will also be invited to attend music performances and a series of multi-disciplinary panel discussions with visionary speakers. Inspired by the creative communities in the Bay Area and internationally, the event will invite visitors to experience art and design in a new way.

Marpi, The Aquarium at If So, What? 2018 — Marpi, The Aquarium
at If So, What? 2018

Exhibitions

If So, What? features showrooms by an international roster of curators, exhibitions by galleries from around the world, and artists working in the field of digital media.

Speaker Program

Interested in exploring the intersection of art, design, and technology, the ISW speaker program will feature panel discussions led by some of the most forward-thinking leaders in the field.

Music & Multimedia Installations

As part of the immersive aspect of If So, What? visitors will experience multimedia, AR, and VR installations, as well as contemporary music performances curated and produced by San Jose Jazz (SJZ), a Silicon Valley-based non-profit celebrating jazz as a dynamic, evolving art form.