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Thank you for joining the first ever If So,What? Art Fair
The inaugural If So, What? Art Fair, held at the San Francisco’s Palace of Fine Arts drew a crowd of +5,000 visitors. The event highlighted 30+ Showrooms and Exhibitions from Internationally acclaimed Curators and Galleries with 300+ leading artists in physical and digital mediums • Keynotes and Panel Discussions with 50+ Executive Speakers in the fields of Art, Design, Blockchain, and AI • Captivating Music Performances • Immersive and Interactive Multimedia Installations
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Last month, Michael Jackson, the venture capitalist and former Skype executive, spent $400,000 on a 10-foot-long neon sign consisting of 42 yellow letters and numbers that make up the blockchain contract address of a crypto-themed work of art called “Yellow Lambo.”
Artist Kevin Abosch conceived it as a symbol of success, a way to physically manifest the wealth a digital coin can represent. Jackson doesn’t know whether the work is, or ever will be, worth the money. And yet this Yellow Lambo went for more than many real Lamborghinis.
Abosch sold another digitally-inspired artwork called "YELLOW LAMBO" to former Skype COO Michael Jackson at the San Francisco art fair "If so, What" for $400,000 — more than the starting price of an actual Lamborghini.
2018 Art and Design Galleries
Marc Gumpinger, Space 2, 2016
Courtesy of HG Contemporary
Global Executive Speakers
Faculty and Director of the Center for Art + Public Life at the California College of the Arts California College of the Arts
Palace of Fine Arts Music Program
Photay (Evan Shornstein) uses keyboards, sampling and loops to create future/electronic/funk that tells a story of the future of the global environmentalist movement. Photay’s debut full-length Onism is a reflection of tension in an age of climate change and social media addiction. The album's name comes from the term ‘onism,’ invented by pseudo-linguist John Koenig as signifying the frustration of being stuck in just one body that inhabits only one place at a time.